GREEN BAY, Wis. — As the Green Bay Packers gear up for the upcoming NFL season, the financial health of the team is also shining brightly. Recently, the team announced that their national revenue sharing from the last fiscal year hit an impressive $432.6 million. This represents a significant increase from $138 million back when Mark Murphy first took over as president of the Packers eighteen years ago. It seems the NFL continues to grow, with the league’s total revenue surpassing $13 billion this past year.
Murphy, who is nearing the end of his tenure as president, expressed his admiration for the NFL’s strong revenue generation, noting, “I continue to be amazed by the popularity of the NFL and by the league office’s ability to generate revenue.” This substantial revenue comes largely from national television deals, which account for about 60% of the Packers’ total revenue. Murphy pointed out that while there is a push towards streaming, most income still comes from traditional broadcast television.
This uptick in revenue and profitability allowed the Packers to see a rise in profits from $60.1 million to $83.7 million compared to last year. The local revenue also surged, growing from $251.8 million to $286.4 million, thanks in part to hosting an extra home game as part of the NFL’s expanded 17-game schedule.
The Packers’ corporate reserve fund has similarly increased, reaching $579 million, a jump from $536 million last year. Because the Packers are publicly owned, this financial model keeps the team from taking private equity investments, a strategy that some other teams have used. Currently, the team has over 5.2 million shares owned by around 539,000 shareholders, and no one individual can own more than 200,000 shares.
Throughout his time as president, Murphy has emphasized the importance of financial stability for the Packers, especially in light of other teams selling minority shares or private equity. The team has invested $675 million into Lambeau Field and its facilities, recently unveiling a new locker room enhancement. Murphy concluded his remarks by highlighting the necessity to build up their reserve fund for future stability.
