News Summary

Brad Denson, the new head coach at Richmond Senior High School, has been announced as the highest-paid public school football coach in North Carolina for the 2025 season, with a salary of $106,274. Denson, a local legend and former quarterback, brings high hopes for the community’s football program after years without a state title. While Denson leads in salary rankings, other states like South Carolina and Georgia have several coaches earning even higher salaries, raising questions about investment in coaching roles in North Carolina.

Richmond: A Boost for the Coaching Community!

In a surprising turn of events for the world of high school football in North Carolina, Brad Denson from Richmond Senior High School is making headlines as the highest-paid public school football coach in the state for the upcoming 2025 season. With a hefty salary of $106,274, Denson’s financial journey as a coach is remarkable, especially considering that this will be his first head coaching position after serving as an assistant coach at Richmond for many years.

Local Hero Turned Head Coach

Denson isn’t just an ordinary coach; he’s a local legend! A proud graduate of Richmond Senior, he dazzled fans as the quarterback of the school football team, leading them to an unforgettable two consecutive undefeated state championships in 1997 and 1998. There’s no doubt he carries the weight of high expectations as he takes on this role, especially since the team hasn’t tasted the sweet victory of a state title since 2008. His appointment has brought hope and excitement to a community eager for a return to glory on the football field.

Comparing Coaching Salaries Across the Region

When we take a closer look at high school football coaching salaries in North Carolina, Denson may sit at the top, but he’s not alone. There are a few others who also snagged six-figure salaries. George Small from Hoke County leads them all with an impressive $114,298, followed by Travis Gaster of Princeton at $108,053, and Mike Wilbanks from Shelby, who makes $100,063. However, compared to neighboring states, North Carolina’s coaching salaries begin to feel a bit modest.

What’s Going On in Neighboring States?

For context, South Carolina has a staggering 34 coaches earning over $100,000, even though its population is smaller than North Carolina’s. Other states like Georgia and Alabama are even more generous! Georgia boasts six coaches making over $148,000, and the highest-paid, Joey King from Carrollton, rakes in $225,007! Meanwhile, Alabama has six coaches above $140,000, prominently featuring Mark Freeman from Thompson, who takes home $162,054. Even a report from Texas revealed an average salary of $116,287 for coaches in the Dallas-Fort Worth area!

The Need for Investment in Coaching

The Charlotte Observer highlighted a pressing issue; North Carolina high school athletic programs don’t compensate coaches as attractively as their neighbors. Coaches like Wes Ward from Providence High have been vocal about the importance of investing in coaching roles to promote youth development and success. While many coaches remain dedicated despite lower pay, the lure of more lucrative opportunities in other states has some packing their bags and heading out!

Impact Beyond the Field

Denson’s hiring isn’t just about football—it’s about the ripple effect on the school and community. Richmond County’s Superintendent Dr. Joe Ferrell emphasized that the football program’s importance extends beyond the field, significantly impacting students’ engagement with their education. This sentiment underscores how athletics can foster deep connections and pride within communities.

High Earners with Dual Roles

In addition to Denson, the ranks of high-earning coaches include those holding multiple positions. Mike Wilbanks juggles coaching duties with serving as Shelby’s athletic director, while Travis Gaster balances his role as coach with responsibilities as the athletics director and groundskeeper at Princeton High. George Small, with experience as a collegiate head coach, also works as a counselor at Hoke County High.

The Call for Change

As the football season approaches, the growing conversation around coaching salaries reminds us of the crucial role coaches play in molding not only athletes but whole communities. It’s high time that North Carolina recognizes and compensates its dedicated coaches, amplifying the profound impact sports has on student success and community pride.

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