New York – The National Football League has exciting news for fans around the world! On September 5, 2025, YouTube will exclusively stream the Friday night Week 1 game of the NFL season live from São Paulo, Brazil. This game will be available for free to a global audience, marking a historic moment as the first NFL game to be streamed entirely on YouTube.
Hans Schroeder, an executive vice president at the NFL, expressed enthusiasm about this new partnership with YouTube. He stated, “We are excited to expand our relationship with YouTube to bring this year’s Brazil game to a worldwide audience.” With YouTube’s significant reach, the NFL is looking forward to what they are calling Week 1 in São Paulo.
Mary Ellen Coe, the chief business officer for YouTube, added that last year, NFL content on YouTube attracted over 350 million hours of viewing. She noted the importance of this collaboration, saying, “Streaming the Friday night game to fans for free around the world will mark YouTube’s first time as a live NFL broadcaster.” The goal is to create an interactive experience for viewers, incorporating the creativity of YouTube’s content creators.
The game will take place at the Corinthians Arena, where the Los Angeles Chargers will play. The Chargers’ opponent will be announced on May 14, along with the full 2025 NFL schedule. In addition to this game, YouTube will partner with the NFL on a multi-year deal that includes the annual Super Bowl Flag Football game featuring various creators and musical artists.
The NFL’s partnership with Google, which began in 2015, has grown significantly, with the NFL YouTube channel now boasting over 14 million subscribers. As the home of sports lovers everywhere, YouTube continues to innovate how fans can enjoy their favorite games. This includes the NFL Sunday Ticket service, allowing fans to watch out-of-market games based on their location.
For fans looking to stay updated on all NFL happenings, the league is committed to providing valuable content as it heads into another exciting season.
